• 1
    Curious.

    The day you stop learning is the day you stop living. I like to play the lifelong student to keep my curiosity sharp. I have an appetite to learn and to embrace challenges.

  • 2
    Observant.

    The power of observation is any designer’s greatest asset so I fight the inclination to habituate. Stay a beginner to notice the things no one else can see.

  • 3
    Simple.

    To simplify is to communicate with clarity of intent. A designer must be able to communicate effectively and engage the viewer.

  • 4
    Fearless.

    Never be afraid to challenge the rules. I confront assumptions, leave nostalgia behind, and push dogma aside.